My mission was to design for the brand BCBG a 2, 4 ,5 pack Panty and Bra program. To create a visually appealing clean and simple packaging box and shipper carton specifically for the BJ's Wholesale Club consumer. My responsibilities include design from concept to finish, layout, model photography and retouch.
Design a simple yet clean Collateral based on BCBGenerations updated Brand Identity including collar tags, joker tags, hangtags and inner labels. Several Macy’s Department store and fixture layouts were also designed for the BCBGeneration Brand from concept to production.
The brand Cherokee wanted a new fresh box and shipper carton design for their Men, Women and Kids “Essentials” Program. Bj’s Wholesale Club original box and shipper design idea was extremely busy and cluttered. My responsibility was to find a way to recreate a clean, straightforward, yet eye catching design that would become the brands new standard.
Complete redesign, update color palette, layout and model photography including photo retouch for Family Dollar women’s brand “Just Be” 4 pack panty program.
Objective
Design new box, collar tag and hangtag packing that best represented the high-end brand for multi-channels for sales and marketing. Responsibilities include design from concept to production, creative direction, color, layout and photo retouch.
Objective
Design an edgy, standout mylar Packaging and Hangtags for Unipro Mens Underwear program. My responsibilities include creative director, design from concept to production, color, layout, model photography and retouching.
Extend the RBX Active brand for the Women and Girls underwear / sports bra programs with current packaging collateral including hangtags, collar tags, labels and shippers. My duties include design concept to production, model photography and photo retouching.
Reinvent the RBX Active Girls Branding Identity. Update design from concept to production for all RBX Active Girls Hangtag and Collar Tags
Complete redesign, update color palette, layout and model photography including photo retouch for Covergirl women’s and girl brand panty program.
Responsible for designing cost-effective, attractive, and safe packaging for US/ Canada Retail and Private Label Brands. Ex. Legwear and Apparel. Worked closely with design and marketing teams to develop packaging ideas that best suit Brand needs.
Extend the Layer 8 brand for the Women underwear / sportsbra programs with updated packaging design collateral including hangtags ( including Girls ), collar tags, labels and shippers. My duties include design concept to production, model photography and photo retouching.
Objective
Design an edgy, standout mylar Packaging and Hangtags for Layer 8 Mens Underwear program and Loungewear program. My responsibilities include creative director, design from concept to production, color, layout, model photography and retouching.
Design a classic yet edgy, standout box and Hangtags for Christian Lacroix fast growing mens underwear collection. My responsibilities include creative director, design from concept to production, color, layout, model photography and retouching.
My mission was to design for the brand Christian Lacroix, CXL Brand pack Collateral. To create visually appealing hangtags, hangers, and additional packaging elements for the consumer. My responsibilities include design from concept to finish, layout, and print design.
Design and extend existing Collar tags and model photography and retouch for Comfort by Real women’s intimates brand.
Redesign Brand Identity for Undies.com Actives . Update new collateral for existing Brand design.
